Why bother?
A Google Business Profile gets you better coverage when someone searches for your type of business, and excellent coverage when they Google specifically for you. Whether you have a physical location, such as a golf course, or whether you’re an online business, making your profile work for you is valuable.
If you do have a physical location, you will be listed and found on Google Maps, and all your pertinent info will pop up. This will save you from having to answer unnecessary questions, like your hours of operation, as well as get people to call you for things you really want them to, like make a reservation.
So what do you need to do to make this work for you?
Go to Google My Business and create your profile! They’ll guide you through everything, but use the checklist below to prepare yourself.
Here’s your checklist:
- business name
- phone number
- website
- hours
- location
- pictures
- staff
- menu
- products
- outside location
- inside location
- prices
- reviews — get the Google Business app for your phone and keep right up, thank people, ask what you can improve
- you’ll receive a postcard in the mail to confirm, and get stickers. Or you can confirm by phone/text.
- do some Google Business posts
- give your website a strong and clear information structure that Google will pick up so you get your page listed and then sub pages listed under that, taking up lots of the top of the Google search listings page
